Day Two - Friday, 03rd November 2017Download Programme
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In these days of ubiquitous media and access to content, children can be more than ever more exposed to a variety of harmful content, be it from the traditional or online media platforms. This does need to be properly monitored and regulated.
This session will delve into the regulatory frameworks and options that should be in place within Africa to provide a safe, secure and conducive media environment for Children. The themes that the session will consider would include:
Identifying the stakeholders and are their roles?
What measures must be in place to ensure adequate privacy for children across all media platforms
Social media has gone from a fringe media platform to one of the only ways that many families now access media. The impact of this media comes into a particularly sharp focus when it’s being used by Children and young ones.
This discussion will bring together executives in the social media space, joined by broadcasters and educators to review the outstanding challenges and opportunities for everyone involved with this media. Some of the topic to be addressed are:
What are the current trends and best practices to make social media work for children
Social media as a source of children edutainment - challenges for mainstream children’s media
Ensuring age-appropriate and inspirational programming for children - even on social media!
Media is acknowledged as a major contributor to the development of children. And edutainment is said to be the watchword for creating and presenting content for children
This session will review the role the variety of media play in helping to educate children whilst keeping them engaged and entertained. Some of the issues that will be addressed are:
The pros and cons of delivering culturally and relevant educational content
Is there the need for content to be aligned with educational syllabus
Creating appealing educational program for children TV, radio and online platforms
Producers and creators of children’s programmes and media content are advised not to take kids for granted and to ensure that they understand the rules of engagement for kids content. The key task is to ensure that their content is educative and entertainment with the possibility of appealing to a global audience.
This panel conversation evaluates how to best to deliver authentic programmes and content with global appeal for children and young adults across Africa. Key elements of this session will include:
Edutainment: Getting the mix right between children’s TV that both entertains and educates.
Getting the relationship right between the editorial, writing and production teams - from business, operational and technical view-points
The way that children view of media indicates that they show very little demarcation between TV, video and gaming. This throws up a whole load of opportunities and challenges for advertisers and media platform owners.
Panellists will assess the implications of changing media consumption patterns from the standpoint of advertising and merchandising targeted at children, especially in the African context.
Ideas and issues that would be discussed wiill include the following:
Impact of the integration of video and games on merchandising offering for children media
Current best practices standards
Practical strategies and future direction
Across the times, storytelling to children has been a compelling and convincing way of entertainment and value-education.
This panel discussion session will review the influence that engaging storytelling for children’s media, and how this has become one of the most important areas of programming for media outlets. Key topics to be looked at during the session will include:
How and Why storytelling should be educational and entertaining
Assessing some best cases of multimedia content that engages and inspires children
Resolving the issues, digital media presents to the tradition concept of storytelling