Day One - Thursday, 02nd November 2017Download Programme
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This keynote presentation will address a central theme of the summit - the need to put children’s media squarely at the center of Africa’s public or national broadcasting and media services
The session will review amongst others the varied challenges and available opportunities for elevating children’s programmes as an important status within programming genre
Issues to be looked at include:
- Why should children’s media be considered public service?
Addressing key challenges besetting delivery of services for children by public broadcasters
How can these challenges be tackled and resolved successfully?
Putting children’s services at the core of public service broadcasting in the digital era
DISCUSSION:Evaluating The Challenges Around Accessing Relevant Content For Children
The panel brings together an array of value-chain members involved with the providing content for children media from policy, regulatory, acquisition, production and commissioning and also including new platform owners.
They will be looking at key themes such as:
Appraising the depth of imagination and creativity of children and the content needs that they engender
What factors affect the production of content in Africa, by Africans and for African children
The interactive content - children’s media now includes interactive gaming and short form video - implications and strategies
The session will review issues such as:
Assessment of the status of children oriented content distribution
How to develop adequate distribution networks for children’s content for Africa
Industry in Africa must invest adequate resources to produce, co-produce and commission African-centric programmes and content that can resonate and travel to a global audience.
This panel would convene the experts and professionals in Children's media to review and espouse innovative and creative ideas around how to successfully produce, co-produce and commission content that speaks to the African child.
Some of the key themes that this session will handle will include:
Discussion on current global trends with co-production of children’s programme
Examine various models for commissioning children’s programmes
DISCUSSION: Media Content For Children In The Digital, Multi-Platform Environment
The session examines how the digital migration will affect how broadcasters and media platforms deliver content to children in the new digital, multi-platform ecosystem.
Panellists will review how children - African children - are accessing content now and how they would do so in the future. It will explore the tools that players in Africa should have to keep children’s engagement from a media services point of view.
Items to be covered would also include:
Why is there a need to ensure your content, especially children’s content is purposed to render on all digital platforms?
Assessing the commercial imperative of multi-platform content delivery
How to ensuring that children’s rights are protected in the digital environment
A key challenge for content producers and publishers of children’s programme has always been the primal question of adequate funding.
This panel discussion examines the issues faced by content producers and broadcasters on funding for children media and reviews some global best practices and case studies with a view to generating some creative ideas to help industry professionals achieve adequate funding and financing for their creative works. Following key ideas would also be explored:
Available funding opportunities - how content producers and broadcasters can tap into these?
The why, and how to raise the profile of local children’s programmes to make them attractive to funders